I grew up in a home where you knew exactly which small shops our family supported; the local pastelaria where the owner knew my mother’s order by heart, the tiny mercearia where you could smell fresh bread before you even opened the door, the neighborhood butcher who always slipped us a little extra “just because.”

Supporting small, family-run businesses wasn’t an occasion.
It was simply a way of life.

All these years later, on the other side of the world, that memory stays with me. And it’s what Small Business Saturday means to me, a reminder that behind every product, every order, every carefully packed box, there is a real family, a real story, and real hands doing the work.

At Diniz Cellars, that story is ours.

Why This Day Matters to Us

When you choose a bottle from Diniz Cellars, you’re not buying from a corporation — you’re supporting:

Family-owned Portuguese wineries who still hand-harvest their grapes.
Sustainable producers who treat the land with the same respect their grandparents taught them.
Generations of tradition from regions like Douro, Vinho Verde, Alentejo, Pico Island, and Dão.
Our small family business here in California that is dedicated to sharing these stories with the world.

To put it simply:
Every purchase keeps these traditions alive.

A Portuguese Way of Saying Thank You

My father always said:
“Wine is not sold — it’s shared.”

And that’s how I feel every time someone chooses one of our bottles. Whether you’re enjoying it with friends, opening it for Sunday dinner, or gifting it to someone special, you’re sharing something deeply personal, the culture and craftsmanship of Portugal.

You’re also helping us continue our mission: to bring small-batch, sustainable, soulful Portuguese wines to American tables.

A Few Wines to Celebrate Small Business

Here are a few beautiful bottles that feel especially meaningful today — each one crafted by families just like ours:

Quintas de Melgaço Sparkling Super Reserva Alvarinho (Monção & Melgaço)

Tasting Notes: fine bubbles, white peach, sea breeze minerality.
Feels Like: a cool morning in the Vinho Verde hills.
Perfect With: light appetizers, crab cakes, celebrations.

Paço do Conde REserva White (Alentejo)

Tasting Notes: elegant, baking spice, white fruit flavors.
Feels Like: a slow evening by the fireplace.
Perfect With: seafood pasta, roasted turkey leftovers, date-night dinners.

Queimas D’Ovaia Red (dão)

Tasting Notes: lush berries, intense, unforgettable.
Feels Like: a luscius gift to the senses.
Perfect With: grilled burgers, BBQ chicken, roasted vegetables.

How to Support Diniz Cellars Today

Even the smallest actions make a meaningful difference for us:

Share a bottle with someone you love
Tell a friend about Portuguese wine
Leave a review
Follow us on Instagram
Forward our newsletter
Choose a small producer for your holiday table

Or simply stop by our online store and explore what speaks to you — knowing that every purchase directly supports the families behind these wines.

With Love, From Our Family to Yours

Thank you for showing up for small businesses — not just today, but all year long.

Thank you for choosing wines with stories.
Thank you for allowing us to bring a little piece of Portugal to your home.

From my family,
from our producers,
from our vineyards —
obrigada.

Here’s to sharing many beautiful bottles together.

With love,
Sandra Gomes Rocha
Co-Founder, Diniz Cellars

Small Business, Big Impact